Jake Challenor

Spoiler Alert: Your brand isn’t what you say it is. Your brand is what people say when you’re not in the room. It's the sentiment shared between clients, staff, suppliers, and even competitors — mostly behind closed doors, in WhatsApp groups, or over coffee. Boilerplates, slogans, and

In business, it’s easy to complicate things. More features, longer emails, extra steps. We're all guilty of it. The assumption is that complexity adds value. But often, the opposite is true — simplicity wins. Brevity cuts through noise. It makes decisions easier, products more appealing, and communication clearer.

Act like a news editor, not a publicist. I've read hundreds of terrible pitches as an editor - maybe 5% actually got my attention. 3 tips I shared with a tech founder last week: 1. Think like a journalist (e.g., why will readers of X publication care

If we continue to look at old charts as an indicator of health, Aussie music is failing. But it's not, at least not on the world stage.

From consolidating comms to adopting a global strategy, here are seven comms trends and predictions for 2024.